A Names Sourcing, Internet Recruiting & Competitive / Business Intelligence Brief Video Tutorial. How to (and why) Follow a Company in LinkedIn

With the recent announcement of LinkedIn to allow users to track companies, I wanted to put forth a brief posting.  Many of you may have already begun using this great feature.  I have, and it’s already paid off in relation to internet recruiting.  I’ve attached a brief video that shows exactly how to follow a company in LinkedIn.   Please take a look below.

Why set this up in your LinkedIn account?  In summary, this is a great way to track new hires, to know of new job postings, and to know who has recently left a company.  For us in internet recruiting, this equates to a must have aid for name sourcing, lead generation, business development, and competitive & business intelligence. This literally allows you to track current and potential clients.

I mentioned that it’s already paid off for me.  How so?  I’m tracking a lot of our current clients.  One client recently posted a job of which I was notified about.  We actually knew of the job a while back, but were told that they put it on hold.  This update signified that the hold apparently had been lifted which prompted us to reengage with the client.  Huge time saver in that we found out the job was reactivated not by having to call every week or so, but via an automated process!  Good stuff.

I think you get the point.  Please view the video below for a very brief visual tutorial on how to follow a company.  Not very difficult and you’ll be happy once you get it set up.

One quick note: this is not an exhaustive solution to tracking a company.  Not every company posts ALL (or any) of their jobs on LinkedIn and not every employee of a company has a LinkedIn profile.  So, this should never be thought of as an exhaustive solution for following a company.